Hi, I'm Life Dawn!

I'm caffeine-powered creative whose digital career started in code. From building websites, to simple games, to MMORPG, I shifted to concepts and became an art/copy advertising hybrid—swapping 1’s and 0’s for layouts and taglines. Since then, I have handled a number of brands from food, to cosmetics, to luxury hotels. I led the Creative Department of Wavemaker Philippines - teaching people how to get strong, white smiles and lush hair, one piece of content at a time. Recently, I can be found double-hatting as the Creatives Head for the Creatives Team, and the Sales Head of the Sales Team, for Globe Telecom's GENT Group. Scroll down to see some of my work: